Finding the right jewelry requires some sense of the tastes, style and personality of the individual to whom you wish to offer it. Here are two powerful strategies that are often overlooked.
First, remember this: Chances are that you already grasp more than you think about your gift recipient’s tastes and style. Otherwise, the thought of offering jewelry might not have occurred to you. Trust your instincts. Sometimes, mere observation suffices to guide your options.
The easiest way to make sure you pick the right piece is to ask. Asking does not mean you cannot surprise your friend or partner with something unexpected. The piece you select will still be a surprise, but you’ll be more at ease with your choice if you obtain direct and accurate guidelines.
Contrary to what you might think, your friend will be glad that you kindly asked. In fact, he or she will certainly look forward to opening your gift with greater anticipation than if you had kept it a complete secret, because by asking you plant a seed in their imagination.
Likewise, our next strategy for choosing the right jewelry adds a twist that will boost anticipation for the recipient of your gift. Choose a gemstone, their birthstone perhaps, and offer this along with a gift certificate to use on a custom ring, pendant or bracelet using that gem. This two-gifts-in-one approach is always a winner. It lights a creative flame. The process of conjuring up a very personal piece of jewelry is an undeniable added pleasure.
Both of these strategies work, because they help you take advantage of knowledge you do possess to guide your choices, and turn this knowledge into a stepping stone.